Traditional TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Ongoing Competition

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between convention

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